AW19 trends from James Earnshaw at Bad Apple

Sharing is key to the ethos of HairClubLive, so we’re delighted to broadcast the latest trend advice from HCL member James Earnshaw. James is Creative Manager at Bad Apple group (that’s 9 salons in the Midlands) from where he’s perfectly placed to discuss current trends and how to translate them to the salon. On this occasion, he’s talking Afro hair trends in particular:


Embracing natural texture, and Afro hair in its beautiful, natural, wild state, is something we’ve seen for a while now, says James. “Rather than fighting the natural curl and texture of Afro hair, women are – finally – shunning damaging treatments and straightening processes in favour of showing off what they were naturally blessed with.” Take a look at how the recent Bad Apple Hair Jungle collection either leaves curls to look wild and untamed for a raw, sexy, unedited finish, or styles them into more structured, big, luxurious-looking waves full of shine and moisture. It’s all about going au naturel!


Women are becoming more experimental with their colour, reports James, preserving the health of the hair by avoiding chemical treatments gives them a better foundation to get playful with colour instead. “I recently gave singer and TV star Fleur East (pictured below) a stunning new blonde shade, inspired by Bad Apple’s Rise collection. I lifted her natural tones with a warm golden base and the addition of soft buttery blonde through her ends. Pre-lightening is usually required when adding colour to Afro hair, so consider using a lightener with a bond enforcer already integrated inside, such as Schwarzkopf Professional Blondme, as this will help achieve maximum lift without compromising or altering the curl pattern. It’s also important to encourage your client to keep their Afro hair deeply moisturised, particularly following a colour treatment. Advise them to use a sulphate-free, moisture-rich shampoo, conditioner and treatment, and encourage them to stick to a good trim regime.”


Remix Collection by Bad Apple

A pixie cut is a great way to wear Afro hair in a short style that’s manageable, advises James, but notes that the cut can sometimes lack definition and shape. “Adding a side parting, as we’ve done with this style from Bad Apple’s Remix collection, adds a focal point to the look that totally transforms this cut from very mediocre to very now.” James also suggests that adding small twists to a pixie crop in Afro hair is another interesting way to give a cropped cut definition and to update a short style for the new season. “Colour is another great way; here we’ve updated the pixie cut with this season’s hottest hue, copper. Adding this on-trend shade is an instant seasonal upgrade and one that can add something extra to your Afro clients looking for that added detail this season.”


THANKS JAMES! Nicely done!





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