Double whammy for Zoe

Zoe Irwin

An early adopter of HairClubLive #OpenChairNights, we love the energy and fashion nous of our friend Zoe Irwin – session stylist and creative genius! She has her finger on the pulse of fashion – predicting, reporting and shaping trends and how they influence hairdressing. So, congratulations on two new appointments…
First up, luxury brush brand Manta™  just snapped her up as their new brand ambassador! Zoe’s 30 years experience makes her the right fit to work along Tim Binnington, founder of Manta™ and longtime admirer of Zoe’s work. He describes her as someone who could spot a new trend and run with it, being an inspiring hairdresser with a “soft, feminine but unquestionable cool aesthetic”.
Zoë Irwin says” My approach to hair has always been 360º, as a colourist, session stylist and educator using a brush that is super gentle and won’t tear or break hair keeping it in as healthy condition as possible is hugely reassuring. The Manta is a true innovation for hair health and I am very excited to be Brand Ambassador introducing the MANTA™ to  my clients, colleagues and friends.”
And big-hitting brand Wella Professionals has appointed Zoe the UK colour trend expert in a newly created role that means she will be working with the consumer media to provide insights and trend predictions. Zoe’s training at the Central Saint Martins college as a trend forecaster will come into play as she works with a group of carefully selected colourists to test, showcase and innovate within the industry.
Coty Professionals Commercial Director, Kyle Karim comments: “Zoë’s appointment is an exciting move for the brand in the UK. Her innate ability to understand what women want, along with her
obsession with, and understanding of, colour trends will provide a unique resource for anyone wanting to know what’s happening now and what’s going to be the next big thing. Zoë’s love of colour trends, and the impact they’ll have on hair colour is a welcome addition to the Wella Professionals team.”

Way to go, Zoe! Good luck.

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