Supporting the ones in need is imperative, especially during these testing times.We were delighted to hear that our premium member, Darrel Starkey-Gettings, raised a huge amount of money for the Hair & Beauty charity with his recently launched The Great British Hair Bid. What is more, he is going for round 2 now.
‘Pound 2 Pound’
Specifically, our man unveiled The Great British Hair Bid on Wednesday 20th May. His idea was to raise money and awareness for The Hair & Beauty Charity as they have seen a four times increase in applications for support. The charity launched a campaign on Just Giving called the Relief Fund to raise money to support hairdressers in need. Darrel, being the announced winner of the Jeffery Bonn Fundraising Award at the recent Charity Ball, really wanted to contribute; he started an idea called the ‘Pound 2 Pound’ campaign where he would price match the donations made up to a totally of £200. The campaign had some incredible support exposure wise, with industry people tagging and sharing the campaign posts; however the donations were not as big as he expected.
”I needed to reassess the campaign; I realised that people are struggling to donate money during the pandemic as every penny counts right now. What I knew though is that people would be willing to donate if they would get something in return, especially items they would be able to put in use” he explains.”So, I started contacting brands within the industry, educators and PR companies. To my relief, I was met with incredible support and was flooded with 25 amazing prizes. These included subscriptions to Hair Club Live, Tribu-te hair magazine and The Fantastic Hairdresser. Daniel Granger donated a 4 day Cutting Educational Class Including Training Heads, Dom Lehane gave someone the opportunity to get their own podcast on How To Cut It. Along with many more incredible prizes… On the day of The Great British Hair Bid, myself and Nicola Hamm went live on Insta and we had a target of £900 if all the prizes were claimed. It went crazy and was extremely well received. The total raised in the end was £2830 for The Hair & Beauty Charity.”
Good job! But it doesn’t stop there. Darrel is getting ready for another live Bid. He adds: ”A huge thank you goes out to all the brands and companies who provided gifts, everyone who claimed these prizes and to all the people who kindly ‘Pound 2 Pound’ matched along with me, doubled the bid amounts or just donated out of the goodness of their hearts. We are so excited to announce we are doing it all over again! Specifically on Wednesday 10th June at 4pm .”
For more info and to watch the bid live and participate, tune in on Darrel’s account here www.instagram.com/darrel_of_taylors
To donate, click here https://www.justgiving.com/fundraising/poundtopound
Happy bidding, everyone!